Lexus
The All New Lexus LC 500h
The Art of Luxury
What we did
Idea & Concept
Art Direction
Copywriting
Catalogue Development
Digital Brochure
For Lexus, the LC 500h represents more than a coupe. Iit’s a decade-long pursuit of perfection. Crafted with precision and imbued with the spirit of takumi craftsmanship, the LC 500h embodies the art of balancing performance, innovation, and sensual design. Every curve, every material, every technological detail reflects Lexus’ commitment to redefining what luxury feels like, where beauty meets intelligence.
AM was entrusted to translate this philosophy into a campaign that resonates beyond the road. We developed a comprehensive brand catalog and e-brochure that showcased The Art of Luxury: celebrating not just the car’s form, but its story of evolution.
Through refined visuals and editorial storytelling, we brought forward the essence of Japanese heritage, innovation, and timeless allure that define the LC 500h.
