Lexus LM
Luxury Feels Like Home
What we did
Idea & Concept
Art Direction
Copywriting
Brochure Series
Video
The Lexus LM redefines what it means to travel in comfort. Designed to evoke the serenity of a first-class cabin, this masterpiece transforms every journey into an intimate, personal experience. Whether in the four-seater or seven-seater configuration, the LM brings the art of Japanese hospitality “omotenashi” to the road, where luxury feels less like motion and more like coming home.
Imagine a first class seat,
on the road ~
We translated this philosophy into a series of refined brochures and a campaign video that mirror the LM’s essence. Through cinematic storytelling and crafted design, we highlighted the tactile warmth, thoughtful details, and quiet confidence that make the LM a sanctuary on wheels. A seamless blend of sophistication and comfort… where every mile feels like your own private suite.
