What we did

Idea & Concept
Art Direction
Copywriting
Script writing
Storyboard
Voice Over
Video Editing
Video Production
Collaterals

In a time of uncertainty, Nusantics brought hope through science. With its air scan surveillance technology and innovative mouth-rinse testing (PUMU), Nusantics helped ensure that schools were safe places once again, where children could return to learn, laugh, and dream. It was more than protection; it was reassurance for parents, teachers, and a generation ready to find joy again.

AM translated this spirit into a heartfelt campaign video inspired by the beloved Indonesian classic Petualangan Sherina. Through a blend of nostalgia, music, and the pure joy of children dancing behind their masks, Back to School became a story of warmth and courage; a reminder that even in challenging times, hope finds a way to move, sing, and smile.