Toyota
TOYOTA ADA UNTUK INDONESIA 2026
What we did
Idea & Concept
Art Direction
Illustration
Nationwide Calendar
Diary (Notebook)
Every year, Toyota Indonesia marks time with intention.
Customers, employees and partners receive more than a functional object: they receive something considered, something made.
We design the calendar and diary that carries the year. Each detail is deliberate: the weight of a page, the rhythm of a layout, the quiet confidence of a brand that has earned its place in millions of Indonesian hearts.
Our work begins with understanding what it means to give something worth keeping.
The challenge was not designing three separate pieces. It was designing one system that could live across three very different formats, a wall that anchors a room, a desk that starts a morning, a diary that travels everywhere.
Each format has its own relationship with the person who uses it. The visual language had to be strong enough to read across all three, and considered enough to feel right in each one.
