BRI
The silence before renewal
What we did
Idea & Concept
Art Direction
Copywriting
Illustration
Card
Animation
NYEPI.
Nyepi is not a holiday in the conventional sense. It is a time to pause, a collective agreement to be in silence.
For BRI Prioritas, we wanted to reflect the meaning behind Nyepi into a card and a video. Those meaning are: purification, transition, and the quiet confidence of a life moving toward something more harmonious.
Empat Sunyi, Satu Makna
Draws from the values of Catur Brata Penyepian, the four sacred observances at the heart of Nyepi.
Catur Brata Penyepian:
Amati Geni (no fire)
Amati Karya (no work)
Amati Lelungan (no travel)
Amati Lelanguan (no entertainment)
Stillness, Set in Motion
Extending from the card, we also created a video animation designed as a personal greeting for our priority clients. Crafted with intention, the piece gently translates the spirit of Nyepi into a visual experience. Subtle movements, restrained tones, and a sense of stillness come together to honor the day, offering a moment of reflection that feels both intimate and meaningful for those who receive it.
